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IN THE PRESS


Selected Press

https://cdn.shopify.com/s/files/1/1094/6148/files/SS_press.png?10166248201729561507

Filippa K AW 2016 / 2017

Swedish Stockings collaborated with Filippa K in Autumn / Winter 2016 with a special collection for their stores worldwide and online. 

"Swedish Stockings is the art of making pantyhose. Is the idea of taking a product with a short life and making it sustainable. We are very glad to cooperate with Swedish Stockings that is both innovative and environmentally friendly, perfectly in line with Filippa K's values."

Nina Bogstedt, Creative Director, Filippa K

 

 

Media Awards

We have won the Eye-catching brand of the Year at the 2016 Elle Awards.

 

Jurys motivation:  "The fashion industry work towards a more environmentally friendly production driven by those who dare to think outside the box. When ideas of sustainability further is combined with high fashion, and a garment such necessary as pantyhose, then we are really impressed. The winner of the category the eye catcher of the year is Swedish Stockings".

We also been pinpointed as one of Sweden's most influential startups from Dagens Industri.





Changing public perception of a product through smart storytelling

Stockings are one of the world’s most universally popular fashion garments, constantly reimagined and adapting to the trends and styles of each decade. Designed to be worn a handful of times only and quickly replaced, this easily disposable clothing item is made from inexpensive, non-biodegradable textiles.

Unfortunately, each year, two billion pairs of tights are produced, worn once and then discarded. This helps to make the textile industry the second most polluting industry in the world after oil.

As a result, landfills everywhere are twisted up with modern pantyhose made from nylon yarn, which is created from an environmentally harmful petroleum-based manufacturing process that leads to damaging carbon emissions. Not only are they bad for the planet, they don’t last. But that wasn’t always the story of stockings.

Entrepreneur Nadja Forsberg was working in the TV industry and became fascinated with the way stockings production had evolved over the years. "When they were invented in the 1920s, women’s pantyhose were knitted from fine materials such as silk, and carefully worn and stored, like a good quality suit. Women valued their pantyhose and kept them for years. Many stored them in paper, and if ever damaged, they had them repaired by tailors.

Read the full article here

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